While pricing is important in any business, it is especially important in the restaurant industry. In recent years, the restaurant industry has faced numerous challenges, including rising food costs, increased competition, and changing consumer behaviors. These difficulties have increased the importance of restaurants having a dynamic pricing platform that can help them optimize their pricing strategy and increase profitability.

Sauce is a platform created specifically for the restaurant industry. It provides real-time data and insights on market trends, competitor pricing, and consumer behavior to restaurants, allowing them to make informed pricing decisions. Restaurants can use Sauce to set dynamic prices that adjust based on changes in demand, allowing them to maximize revenue while remaining competitive.

Sauce, a technology-driven pricing platform for restaurants, was founded in Los Angeles, California by two MIT alumni, Colin Webb and Nenye Anagbogu. Their expertise and dedication to helping passionate restaurant operators achieve their dreams through online ordering have been recognized by Forbes, where they were featured on the prestigious 30 under 30 lists.

My responsibilities as a product designer at Sauce revolved around developing a consistent user experience for our dynamic pricing platform. Conducting user research and mapping out user journeys to identify pain points and opportunities for improvement were part of the process. From there, I created wireframes and high-fidelity interface designs that were consistent with our brand identity and met our users' needs. I also worked with the development team to ensure that the design was correctly and efficiently implemented. In addition, I collaborated closely with the product manager and other stakeholders to collect feedback and iterate on the design in order to improve the overall product.

Sauce is a feature-rich dynamic pricing platform designed for the restaurant industry. With a range of features comes the challenge of delivering each feature within a short timeline. To overcome this, the Sauce team decided to combine the customer journey, interface design, and prototyping into a single page on Figma. By doing so, the team was able to work collaboratively and effectively, streamlining the design process and ensuring consistency across all features. This approach also allowed for efficient communication and feedback between team members, leading to a more cohesive and polished end product. With Sauce's commitment to delivering the best possible experience for restaurant operators, the use of Figma to streamline the design process has proven to be an essential tool in achieving that goal.

It is critical to conduct extensive research when designing an interface to ensure that the final product meets the needs and desires of the target audience. That is why we took the time to research and comprehend the specifications. We were able to gain valuable insights into what features and functionalities were most important to our target users through user interviews and surveys. We determined that a desktop interface would be the most effective way to deliver Sauce's features and functionality based on our research.

As a part of my role, I not only designed the interface and landing page for the product but also created a wide range of marketing collateral to support the product's launch and ongoing promotion. This included designing eye-catching banners and social media graphics, creating engaging tutorial videos, designing business cards and flyers, and much more. My goal was to ensure that all marketing materials were consistent with the brand image and communicated the value proposition of the product effectively to the target audience.

Sauce is a constantly evolving platform that strives to improve its core application to meet the needs of its users. Sauce's team is committed to staying current on the latest technology and industry trends in order to keep the platform innovative and relevant. Sauce is dedicated to providing the best possible experience for restaurant operators and customers alike, from introducing new features to optimizing existing ones. Sauce's goal is to help restaurants succeed in the ever-competitive online ordering market through continuous development and improvement.

Landing Page (https://www.saucepricing.com/)

Blog (https://blog.saucepricing.com/blogs/)

Forbes 30 Under 30 2022 (https://www.forbes.com/30-under-30/2022/food-drink)

Forbes Article (https://www.forbes.com/sites/frederickdaso/2021/11/02/two-mit-founders-dish-their-secret-sauce-for-restaurants-to-cook-up-success/?sh=217a07871207)

QSR Article (https://www.qsrmagazine.com/outside-insights/it-time-dynamic-pricing-restaurant-industry)