Conscious Concentrate is a brand that believes in fueling your body with only the best nature has to offer. Based in California, United States, our 100% plant-based energy drink concentrate is designed to provide you with a natural, sustained energy boost without the jitters or crash of other energy drinks.

My role as a designer for Conscious Concentrate involves creating a distinct brand identity that reflects the company's core values and resonates with its target audience. In addition, I'm in charge of developing a brand strategy that will guide the company's marketing efforts and messaging across all platforms. This includes creating visually appealing packaging that stands out on shelves and conveys the brand's commitment to using only the best plant-based ingredients.

Furthermore, I've been tasked with creating a user-friendly website that showcases the brand and its products while also providing customers with a seamless shopping experience. This includes developing a responsive design that looks good on any device, as well as incorporating intuitive navigation and engaging visual elements to entice visitors.

Overall, my objective is to help Conscious Concentrate in becoming a leading brand in the plant-based energy drink market by developing a cohesive and memorable brand identity that resonates with consumers and communicates the company's commitment to providing a natural, sustained energy boost without the negative side effects associated with other energy drinks.

At the heart of our logo is the idea that nature provides us with everything we need to fuel our bodies. That's why we chose to represent our natural ingredients with a tea leaf and coffee bean, two iconic symbols of energy and vitality. The star at the center of the logo represents Conscious Concentrate's commitment to being a shining example of a healthy and sustainable brand.

When it comes to packaging, we understand that customers want options that fit their specific needs. That's why Conscious Concentrate offers two convenient sizes to choose from: a 64oz option for at-home use and a travel-friendly 3oz size that's perfect for taking on-the-go. Both sizes are carefully designed to ensure that our energy drink concentrate stays fresh and flavorful, while also being easy to use and store

In March 2023, we made a significant move to improve our product offerings by expanding our lineup to include new product formats. Our team has been hard at work researching and developing these new products, and we are excited to announce the addition of glass bottle concentrate, sachets concentrate, and ready-to-drink cans to our product line.

The website was designed with the customer in mind, featuring a user-friendly interface that makes it easy to navigate and find the information you need. Whether you're interested in learning more about the benefits of plant-based energy drinks, exploring the different variants of our energy drink concentrate, or placing an order, our website has everything you need to make an informed decision.