Soft as Clouds: A Sweet Visual Identity for Cloud Marshmallows

For this passion project, I crafted a visual identity for Cloud Marshmallows, a playful and inclusive marshmallow brand. The goal was to design a logo that embodies warmth, softness, and universal appeal while standing out in the competitive confectionery industry. Here's how I brought this concept to life:

Client Brief: Cloud Marshmallows sought a logo that was cute, memorable, and eye-catching. They wanted their brand to convey the feeling that their marshmallows were as soft and comforting as a cloud or pillow.

Color Palette: I selected a soothing monochromatic blue palette, reminiscent of the sky and clouds, to reflect the product's light and fluffy nature while evoking a sense of calm and comfort.

Logo Design: The logo features a minimalistic marshmallow mascot with no mouth, symbolizing inclusivity and resonating with the idea that anyone, regardless of mood, can enjoy this delightful treat. The rounded, friendly typography further emphasizes the brand's playful and approachable identity.

Visual Elements: From the packaging to promotional materials, every design choice mirrors the brand's ethos. The minimalist cloud motifs and soft hues create a cohesive identity, reinforcing the message of softness and simplicity.

By focusing on inclusivity, warmth, and a clean aesthetic, this design tells a story that resonates with a diverse audience. Cloud Marshmallows' visual identity is as inviting as its product, making it a standout in any candy aisle.