"Poke Perfection: A Bold Visual Identity for a Hawaiian Experience"

Description: This passion project showcases a fun and vibrant visual identity for a Hawaiian poke bowl restaurant. The goal was to create a bold and memorable brand that captures the freshness of the ingredients and the laid-back charm of Hawaii. Here’s how I brought it all together:

Client Brief: The vision was a logo that’s playful, eye-catching, and modern, with subtle nods to Hawaiian culture. They wanted the brand to stand out in the competitive food market while maintaining an inviting and fresh vibe.

Color Palette: I selected a warm and tropical palette of yellows, oranges, and browns, paired with light pinks and creams. These colors evoke the freshness of tropical fruits, the warmth of the sun, and the relaxed atmosphere of island life. The palette ensures the brand feels approachable, vibrant, and energetic.

Logo Design:

The logo features a clever use of shapes, with the "P" resembling a fish head to highlight the core ingredient of poke bowls.

The "e" includes the hem of a flower as its punctuation, adding a soft, cultural touch to the design.

Bold, rounded typography makes the logo playful and welcoming while ensuring it stands out in various applications

Visual Identity:

Menu Design: Bright, engaging menus that blend tropical patterns with clean layouts to showcase the food in a fresh and organized way.

Packaging: Branded boxes in light pastel tones featuring the logo and playful icons create a cohesive, premium feel.

Signage: A clean, minimalist sign with the logo prominently displayed ensures high visibility and instant recognition.

Imagery: The combination of fresh food photography and tropical visuals ties everything together with a vibrant and appetizing aesthetic.

This visual identity was crafted to reflect the essence of Hawaii while delivering a memorable and cohesive brand experience. It demonstrates my ability to design with intention, creating visuals that resonate with both the client’s goals and the audience’s expectations.