This charming branding project captures the breezy, sun-soaked vibes of a summer day at the beach. Shoreline Sweets combines soft pastel tones, playful typography, and whimsical design elements like ocean waves and ice cream cones to create a refreshing and inviting identity for this sweet treat brand. From the ice cream truck to the packaging and digital ads, every detail radiates warmth and joy.

Perfectly tailored to evoke nostalgia while staying modern, Shoreline Sweets is all about celebrating simple pleasures with a dash of coastal charm. Whether it’s the striped packaging or the tagline “It’s a shore thing!”, this project demonstrates my ability to design cohesive and heartwarming brand experiences.