Parrot Resort-Wear Brand Identity

Parrot is a luxury resort-wear brand designed for those seeking sunshine, travel and a sense of escape. The identity needed to capture this light, playful energy while remaining clean, recognisable and suitable for application across products and merchandise.

The challenge was to create a brand that felt distinctive and characterful without relying on overused tropical or resort clichés. I developed a typographic logo focusing on bold, approachable shapes and subtle detailing. The use of playful forms, including the wing detail, introduces personality while keeping the overall mark clear and versatile.

A supporting visual system was built around repeatable patterns and a strong colour palette, allowing the brand to work consistently across packaging, tags, apparel and digital applications.

The result is a bold and flexible identity that captures the spirit of the brand while remaining practical to apply across a range of touchpoints.

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