Brand and Website Development for NG Consulting

When Noelle Goggin approached me to help evolve NG Consulting, the initial requirement was a website. Following a discovery call, it became clear that the business needed a stronger foundation, so I recommended a full branding process before moving into digital. We began with a Brand Consultation to define NG Consulting’s values, audience, positioning and tone of voice, creating a clear strategic direction for the business.

With this in place, I developed a visual identity designed to reflect Noelle’s approach, focusing on clarity, confidence and flexibility so it could work consistently across both digital and client-facing materials. The final system included a distinctive logo, a flexible visual identity, a comprehensive Brand Book covering positioning and tone of voice, templates for social and presentations, and a fully accessible website: ngconsulting.ie.

The result is a cohesive, easy-to-use brand that provides a clear and consistent presence across touchpoints, supporting the business as it grows and engages new clients.