Universal Pictures Renfield Experience
Alexandria Rowan
Challenge: Universal aimed to promote Renfield, their new Dracula-inspired film, by leveraging innovative tech to gain deeper insights into their audience.
Solution: Create and test an experience that unlocked value for fans and new functionality + infrastructure for Universal to leverage across a wide variety of IP and campaigns
105K Site Views
87% Conversion Rate
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Posted Nov 7, 2025
105k site views and 87% conversion rate for a digital/physical experience created for Universal Pictures, Renfield
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Universal Pictures
