Hinterland Uncharted Festival Experienc
Alexandria Rowan
I was tasked with building Hinterland Uncharted a new mobile game and festival experience for guests of the 2025 festival. In less than 90 days, I led the design and development team to build a fully functional scavenger-hunt mobile game and an on-site activation.
Attendees were invited to engage in over 25 experiences at the festival for the chance to win tickets, merch and other prizes. Featuring animatronic flowers, glowing mushrooms and natural materials incorporated from the surrounding environment, the immersive 'Secret Garden' activation was a popular attraction, prompting shareable content on socials.
The experience achieved a 96% conversion rate and over 50% referral rate.
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Posted Nov 7, 2025
96% conversion rate and 50% referral rate for Hinterland Music Festival physical and digital experience
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Timeline
Jun 25, 2025 - Aug 22, 2025
