Coachella Festival Connected Experience

As a part of the Coachella Innovation team, I transformed the idea of a quest-type festival game into a connected experience across the expansive on-site and virtual Coachella ecosystem. For the 20+ year legacy brand, I took a thoughtful, authentic approach to integrating blockchain, AR and gaming experiences. At the festival I produced a scavenger hunt that integrated two dedicated brand activations, social initiatives and environmentally conscious activities.

I leveraged Coachella´s extensive virtual footprint across social channels and the YouTube livestream to create opportunities for the global community to join the festival experience online. Through curated virtual programming, I provided partners ways to reach fans beyond the Polo Fields and achieve over 750M+ impressions worldwide.