Casino Your Way Brand and Website Development
Ethan Sztuhar
Casinos BC tasked us with coming up with a unique brand and website for their pilot project: Casino Your Way. The goal of this pilot was to teach people how to play popular casino games and solve the barrier of entry many people have in coming to the casino (not knowing how to play the games), positioning the initiative as a way for groups to start their night out.
I created a modern, Gatsby-inspired (Art Deco) visual language that created a unique and classy look, designed to stand out on the casino floor, without seeming like a training program designed for beginners only.
I collaborated closely with the team to provide assets that would achieve the desired effect on their Squarespace website and booking platform.
Like this project
Posted Nov 5, 2025
Developed brand and website for Casino Your Way pilot project.
