Students On Ice Website Redesign

Students On Ice approached Pound & Grain to rebrand their foundation that empowers youth to become advocates for a more sustainable future, through hands on education, expeditions and other initiiatives. Along with the rebrand, they were looking for us to create a new web experience to help them grow their online presence and increase exposure to the variety of programs they offered. Due to some tight timings on the client end, we chose to complete this project in a phased approach, with a 2 week sprint for design and development for each phase based on page priority. I led the website design sprints for this project, while working closely with my colleagues as they finalized the branding to ensure a unified vision.

The key challenges the client wanted to address with this website redesign were:

Content discovery - The existing site had a large collection of multimedia content, but they were finding that many users were having a hard time finding it.

Sub-brand differentiation - As the foundation grew, they recognized the need to create unique names for various programs and industry offerings, with this redesign they wanted to make them visually stand out from one another as well.

Increase immersion with multimedia - Use of micro-interactions, multimedia and unique interactive experiences to increase immersion for key areas within the site.