Where the Big Boys & Girls Gather.

Client: Camilla Kruger

Timeline: 3 Weeks

Services: Branding

Outcome Provoked: Clarity In Purpose

Monarch Hotel is a luxury hospitality brand positioned to offer regal comfort and modern sophistication for high-end travelers. Inspired by the elegance of monarch butterflies and royal heritage, the hotel blends refined aesthetics with premium service. The branding project focused on crafting a timeless visual identity that symbolizes transformation, exclusivity, and serenity—creating a space where guests feel both empowered and at ease. The identity system includes a minimalist yet elegant logo, a rich color palette inspired by nature and royalty, and a sophisticated typography pair to reflect the hotel’s upscale personality.