Branding Electronic Art biggest rival - Falcon Lake Extreme by David GannyBranding Electronic Art biggest rival - Falcon Lake Extreme by David Ganny

Branding Electronic Art biggest rival - Falcon Lake Extreme

David Ganny

Completed work

Advertisement Designer

Brand Design

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Figma

Gaming

Falcon Lake Extreme

Beyond the Console: Drive Into the World of Professional Racing

Client: Bryson Dunham

Timeline: 4 Weeks

Services: Branding

Outcome Provoked: 23% brand awareness Increase

About

Falcon Lake Extreme is a California-based video game company bridging the gap between virtual racing and real-world motorsports. Founded in 2019, its mission is to inspire and equip console gamers to transition into professional racing careers. The branding project focused on crafting a bold, high-octane identity that captures the thrill of speed, competition, and ambition. With a visual system grounded in precision, energy, and movement, the brand speaks directly to a new generation of competitive gamers with real-world aspirations—turning passion into performance.

**Brand Strategy** I extracted implicit information to meet FLE's ambitious goals authentically. Waiting 48 hours before presenting the refined strategy ensured consistency and confidence in the provided information, avoiding momentary fluctuations. The discovery sessions were about delving deep into FLE’s brand essence, unravelling its core and business goals. Understanding its ideal customers and crafting an identity that resonates with them.

**Logo Construction** After exploring many concepts surrounding a flying bird, signifying speed and agility, I returned to the stylescape which led me down an intriguing path where I ended up with an interesting set of concepts using the brand's initials.