Express You Effortlessly.

Client: Mercedes Stewart

Timeline: 3 Weeks

Services: Branding

Outcome Provoked: 32% Higher Profit Target

Yprie is an online women’s clothing retailer designed for busy women seeking unique, elegant pieces that help them express their individuality with ease. The branding project positioned Yprie as a sophisticated yet accessible brand that sparks creativity and confidence in everyday wear. The identity blends modern elegance with artistic flair, using refined typography, a graceful color palette, and minimal yet expressive visuals. The result is a brand that feels empowering, creative, and effortlessly stylish—helping women make a statement without sacrificing convenience.