DRINK IV-X | Shopify Migration & Ecommerce Design

Role: E-commerce Experience Designer & Shopify Developer Period: May–December 2025

I moved DRINK IV-X from Wix Studio to Shopify, bringing flavour selection, one-time and subscription purchases, and affiliate onboarding into a connected storefront. This case study documents my May–December 2025 work. The live storefront has since changed.

The original Wix Studio store offered visual flexibility, but the growing range exposed limits around subscriptions and integrations. I chose Shopify for the next stage and adapted a premium theme with custom Liquid sections, retaining the established brand, content and domain.

Each flavour needed its own inventory, imagery, information and URL. I kept them as separate Shopify products and linked them through sibling-product cards. An active colour state identified the selected flavour, while switching opened the corresponding product in a consistent page structure.

The product page brought flavour choices, a sweetness meter, one-time or subscription options and offer information together. A sticky add-to-cart kept the next action available on mobile. I designed and checked desktop and mobile states across the purchase journey.

I translated the existing identity into clear typography, large imagery and flavour-specific colours. I designed and finished Amazon and Shopify product images using supplied photography and product renders. I directed the 3D work; a collaborating designer produced the final renders.

I configured, styled and integrated GoAffPro for a branded signup and login experience, affiliate and company-side dashboards, automated discount codes and onboarding emails. GoAffPro supplied the affiliate platform and dashboards. My contribution was their setup and connection to the brand experience.

I migrated products, pages, blogs and CMS content, transferred SEO settings and connected the existing domain. I tested product switching, subscription choices, discounts, cart behaviour, checkout and emails across desktop and mobile. I also configured an abandoned-checkout email as a route back to the purchase.

The engagement delivered a Shopify storefront with connected flavour products, subscription choices, automated affiliate onboarding and content and domain migration. No numerical revenue or conversion improvement is claimed.

My scope covered UX/UI, product image design and finishing, Shopify implementation, migration and 3D creative direction. Photography, lifestyle images and written content came from DRINK IV-X; final 3D renders came from a collaborating designer.