Voodoo Valley | Festival Identity, Website & App UX

Role: Creative Director & Digital Experience Designer

Period: 2026 edition, Love Reborn, 29–31 May 2026; five-month campaign and two-week app delivery with AtomX

For Voodoo Valley’s 2026 Love Reborn edition in Manali, I connected the festival’s visual identity, campaign, ticketing website and on-site app experience. The edition sold out, with reported website and app activity documented below in the context of the wider team’s work.

The identity needed to mature while staying recognisable. I retained the existing logo, selected colours and festival photography, then introduced new typography, clearer layouts, dream-like landscapes and metallic details.

Reusable rules for type, colour, layout and imagery supported changing artist announcements, sponsors and practical information across campaign and print. I led creative direction and artwork, including promotional posters and customised DJ-deck and mixer graphics. One video editor supported motion production.

I designed and developed a responsive Wix Studio website with more than eight pages covering artists, experiences, accommodation, the venue and FAQs. I moved ticketing into Wix Events with Razorpay payments, customising ticket selection, confirmation, QR generation, PDF delivery, emails and reminders.

The decision gave the festival team more control over customer data and the post-payment experience. The tradeoff was giving up the external ticketing platforms’ audience reach. The festival’s established audience helped make an owned booking experience a viable choice.

I designed wristband connection, balance and top-up, artist schedules, notifications and venue navigation. AtomX handled technical development, with design-to-delivery completed together in two weeks.

For navigation, a static venue map became a practical route to a destination. The festival team captured coordinates with Apple Compass, I mapped them to the right places, and AtomX implemented links that opened Google Maps walking directions.

The supplied post-festival figures recorded 121K unique website visitors and 143K sessions. AtomX reported 2,052 app downloads. The festival team reported 27.5M campaign impressions and 8.5M reach across its wider campaign activity. These are supplied project figures and reflect the combined team, not results attributed solely to my design work.

The festival team managed paid Meta advertising and supplied photography and raw footage. My scope covered creative direction, campaign and print design, website development, ticketing automation, app UX/UI and analytics review. AtomX owned app engineering.