Case Study: Redesigning Eskalate’s Website

Eskalate is a talent provider agency specializing in connecting top African tech talent with global companies. To enhance the platform’s usability, improve user engagement, and support business growth, the website’s main pages were redesigned, including the Landing Page, Developer Profile, and Discover Talent Page.

Lack of Visual Hierarchy: The previous design had an overload of information without a clear focal point, making it difficult for users to understand Eskalate’s value proposition immediately.

Minimal Brand Identity and Differentiation: With a generic design and light color scheme, the brand lacked a strong visual presence, which reduced its appeal and memorability.

Weak Credibility Display: Though some logos and testimonials were present, they didn’t stand out, leading users to miss key information about Eskalate’s partnerships and credibility.

Focused Value Proposition: The redesign introduces a clear headline, “Supercharge your business with elite developers,” immediately communicating Eskalate’s offering.

Stronger Visual Identity: Bold typography, a sophisticated color palette, and strategic logo placement strengthen Eskalate’s brand presence.

Enhanced Credibility Elements: Clear, prominent logos of partner companies and client testimonials improve user trust and showcase Eskalate’s established partnerships effectively.

Cumbersome Filtering Process: The previous design relied heavily on dropdowns and checkboxes for filtering, which could feel clunky and time-consuming for users.

Poor Developer Visibility: Key details about developers weren’t highlighted effectively, making it harder for recruiters to find relevant talent.

Inconsistent User Experience: The old design felt outdated and didn’t align with modern UI/UX standards, making navigation less intuitive.

Simple Filtering and Search: The redesign introduces a cleaner, more user-friendly filtering interface, streamlining the talent discovery process and reducing the time it takes to find suitable candidates.

Focused Developer Cards: Each developer card clearly displays essential information, such as expertise and availability, ensuring recruiters can make quick, informed decisions.

Modern UI/UX Elements: The updated design uses a contemporary layout with consistent UI components, providing a smoother, more enjoyable user experience.

Information Overload: The original design displayed all information on one long page, making it difficult for users to find relevant details quickly.

Low Engagement with Skills and Work History: Due to poor layout and lack of visual cues, users might miss important sections like skills and work history, impacting hiring decisions.

Generic Aesthetics: With unbalanced styling, the page didn’t reflect the unique talents of the developers, making it less engaging.

Modular Layout: The redesigned profile page organizes information into clearly defined sections, such as Overview, Skills, Work History, and Projects, allowing for easier navigation and form filling.

Enhanced Visual Engagement: Modern card-based layouts and skill tags improve readability and allow users to quickly access the forms need to be filled.

Improved Branding: The addition of subtle brand elements, such as colors and icons, brings a more polished and professional look to the profile, elevating Eskalate’s image.

The redesign improves Eskalate’s brand perception, enhances usability, and increases user engagement, ultimately leading to a better experience for recruiters. By making it easier to understand the platform’s value, explore developer profiles, and navigate the talent discovery page, Eskalate can drive higher conversions, retain more users, and stand out in the competitive talent marketplace.

This transformation positions Eskalate as a professional, trustworthy, and user-centered platform that resonates with recruiters and developers alike.