Sehgal Motors Automotive Web & Mobile ECommerce Platform
Waleed Ashraf Usmani
The Problem
Automotive ecommerce has a more complex discovery problem than standard retail.
Customers need to navigate:
Large product catalogs
Automotive categories
Search
Product characteristics
Product details
Pricing
Availability
Cart
Checkout
Order processing
Web and mobile channels also needed to operate using consistent catalog and commerce rules.
Automotive storefront combining product discovery, trust, and conversion.
The Approach
I structured the solution around a shared commerce core.
Product Discovery
Automotive categories
Catalog hierarchy
Search
Filters
Product merchandising
Product-detail experiences
Commerce Workflows
Pricing
Cart
Checkout
Order state
Inventory-related behavior
Multi-Channel Delivery
The commerce model supports:
Responsive web
Android mobile application
Category architecture simplifying complex automotive product discovery.
Product catalog organization across additional automotive categories.
ECommerce Architecture Decisions
Shared commerce model
Web and mobile consume consistent catalog and order rules.
Catalog separated from page presentation
Product information can evolve independently from interface layout.
Shared pricing and order logic
Commerce rules remain consistent across channels.
Search/category navigation
Discovery architecture accommodates a large automotive catalog.
Checkout separated from discovery
The purchase lifecycle remains independently maintainable.
Reusable APIs
Backend services support mobile and future channel expansion.
My Role
Software architecture
Full-stack development
Catalog architecture
Backend development
API design
Mobile/backend integration
Checkout workflow design
Technical QA
Integration validation
Deployment coordination
Core Deliverables
Responsive storefront
Automotive catalog
Product categories
Search
Filters
Product detail
Cart
Checkout
Android application
Shared commerce APIs
Product/order data models
Shipping integration
Payment integration
Analytics
Release support
Specialist automotive category and merchandising experience.
Additional product catalog depth and commerce evidence.
Android shopping experience connected to the shared commerce platform.
Results & Business Value
Created a connected web and mobile shopping experience.
Improved automotive-product discovery.
Established shared catalog and commerce logic.
Created reusable architecture for continued catalog growth.
Strengthened checkout and conversion readiness.
Provided a production foundation for multi-channel automotive commerce.
Like this project
Posted Aug 12, 2026
Architected and built an automotive commerce platform spanning web, mobile, catalog discovery, product detail, cart, checkout, and order workflows.
Likes
1
Views
3
Timeline
Mar 14, 2022 - Aug 31, 2022
