MJ Facility Services
Waleed Ashraf Usmani
The Problem
Commercial cleaning buyers need to quickly understand:
Available services
Industries served
Service quality
Reliability
Business credibility
Why one provider is different
How to request a quote
MJ Facility Services needed a stronger digital platform capable of presenting a broad service offering without making business visitors work to find relevant information.
Primary B2B service experience connecting commercial-cleaning credibility with quote conversion.
The Approach
I designed and developed reusable service and industry page structures so the website could grow without becoming inconsistent.
Service Architecture
Commercial cleaning offerings were structured into reusable service patterns.
Industry Architecture
Different business buyers could understand how the company served their type of environment.
Credibility Layer
Trust was reinforced through:
Company information
Differentiators
Why-us messaging
Testimonials
Service-specific proof
Quote Journey
Calls to action were repeated at appropriate points instead of forcing every visitor to navigate to one contact page.
Reusable service architecture organizing commercial-cleaning capabilities.
Industry-specific information architecture helping B2B visitors find relevant services.
Website Structure & Development Decisions
Separate Services and Industries
Buyers may begin with either the required cleaning service or their business type.
Reusable Page Patterns
Shared page components keep services and industries visually consistent.
Trust Throughout the Journey
Credibility content appears during evaluation rather than only on an About page.
Repeated Quote Actions
Conversion opportunities are available at logical points throughout the website.
Responsive B2B Experience
Business buyers can research and enquire from mobile without losing important information.
My Role
Web development
Web design
Full-stack implementation
Information architecture
Reusable service/industry pages
Responsive implementation
Forms and quote flows
Technical SEO
QA
Deployment coordination
Core Deliverables
Responsive corporate website
Service pages
Industry pages
About/company content
Why-us content
Testimonials
Quote calls to action
Contact workflow
Reusable page templates
Responsive navigation
Analytics foundation
SEO-ready architecture
Hosting and SSL support
Company credibility and trust content supporting B2B buyer evaluation.
Differentiation content explaining why business customers should choose the provider.
Testimonials providing additional credibility close to conversion decisions.
Responsive commercial-cleaning experience for mobile visitors.
Results & Business Value
Organized a broad service portfolio into clearer customer journeys.
Strengthened B2B credibility.
Created reusable structures for additional services and industries.
Improved quote/conversion visibility.
Established consistent desktop and mobile experiences.
Provided a maintainable lead-generation platform for continued growth.
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Posted Aug 20, 2026
Designed and developed a B2B commercial-cleaning website organizing services, industries, credibility, testimonials, and quote-focused journeys.
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Timeline
Nov 3, 2021 - Feb 28, 2022
Clients
MJ Facility Services
