The Sarwar Group
Waleed Ashraf Usmani
The Problem
The Sarwar Group offered several distinct professional-service lines that could easily appear disconnected online.
The platform needed to present:
Translation
Interpreting
Transcription
Recruitment
Company information
Client credibility
Professional expertise
Contact pathways
The key challenge was presenting several different services under one clear corporate identity.
Primary corporate experience presenting multiple professional services through one unified brand.
The Approach
I designed and developed the website around clear service families, reusable page layouts, consistent navigation, and shared corporate credibility.
Service Portfolio Mapping
Individual offerings were grouped into understandable service families.
Shared Corporate Architecture
Navigation, layouts, brand presentation, and contact pathways remain consistent across the website.
Service-Specific Journeys
Each professional service receives enough dedicated content to remain understandable without becoming disconnected from the wider company.
Credibility
Company and client information reinforce trust across all service categories.
Service portfolio architecture organizing multiple professional offerings clearly.
Recruitment service experience demonstrating a distinct offering within the shared corporate platform.
Corporate Website & Development Decisions
Service Families vs One Generic Services Page
Different offerings receive dedicated information while remaining part of one company structure.
Reusable Corporate Layouts
Shared page patterns maintain consistency across translation, recruitment, interpreting, and other services.
Shared Credibility Layer
Company and client information supports every service line.
Clear Service Navigation
Users can move directly toward the service relevant to their needs.
Responsive Corporate Experience
Professional-service information remains easy to navigate across desktop and mobile.
My Role
Corporate website development
Web design
Responsive implementation
Information architecture
Reusable service pages
Navigation
Content structure
Contact/enquiry flows
QA/deployment
Core Deliverables
Corporate homepage
Service portfolio
Translation pages
Interpreting pages
Transcription structure
Recruitment page
About/company content
Client credibility
Contact/enquiry pathways
Shared navigation
Reusable page architecture
Responsive mobile experience
Hosting/release support
Corporate credibility and company-information experience.
Translation service page using the shared professional-services architecture.
Interpreting service experience extending the same reusable content model.
Responsive corporate experience supporting mobile service discovery and enquiries.
Results & Business Value
Unified several distinct service lines under one coherent corporate presence.
Made service discovery clearer for different audiences.
Improved consistency between language services and recruitment.
Strengthened corporate credibility.
Created reusable architecture for adding future services.
Delivered consistent desktop and mobile experiences.
Like this project
Posted Aug 20, 2026
Designed and developed a responsive corporate website unifying translation, interpreting, recruitment, company credibility, and enquiry journeys.
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Timeline
Jan 2, 2023 - Mar 31, 2023
