FatCat Stickers started in December 2019 as a co-founded brand with no existing audience, no budget, and no established product line. The challenge was building everything from the ground up; brand identity, product range, sales channels, and an audience while figuring out what actually resonated with customers in real time.

Growth was built on a mix of grassroots presence and consistent digital content, anchored by a clear brand identity from the start.

The strategy included:

Defining a distinct brand voice (quirky, trendy, relatable) backed by a proper style guide covering color palette, typography, and mascot design

Showing up in person at events to build direct relationships with customers, not just relying on digital reach

Managing influencer and digital marketing in parallel to widen reach beyond organic followers

Treating product development as ongoing, continuously introducing new designs and products based on what customers responded to

Paid advertising on Instagram and Facebook ran alongside organic content to accelerate reach beyond what grassroots and influencer efforts could achieve on their own, targeting the right audience segments rather than just boosting posts broadly

Built and maintained the full FatCat brand identity; logo, color palette, typography, brand voice, and secondary mascot

Introduced 6 new products and over 1,000 designs

Conducted on-ground marketing and sales at 9 events

Managed digital and influencer marketing campaigns

Handled a weekly average of 50 customer queries directly

Ran paid advertising campaigns on Instagram and Facebook using Meta Ads Manager to extend reach and drive conversions alongside organic growth

This was the first proof that brand-building instincts could translate into real, measurable growth without a major marketing budget. Every part of the brand visual identity, voice, product decisions was built and tested in real time against actual customer response, not assumptions.

9,000 organic followers built on Instagram

4,000 sale orders generated

6 new products and 1,000+ original designs introduced

Consistent on-ground presence across 9 events

Tools: Adobe Illustrator, Canva, Instagram, Meta Ads Manager, Google Sheets