Mastery, an AI-powered app that turns bestselling books into personalized growth playbooks, needed a marketing strategy to stand out in a crowded productivity and self-development app market.

The approach combined competitive positioning with outreach tactics built for a skeptical, attention-scarce audience, supported by automation to make personalized engagement scalable rather than one-off.

The strategy included:

Competitor analysis to identify a clear differentiation angle in the App Store

Guerrilla marketing and email outreach designed to earn attention rather than interrupt it

Automation-backed personalization so engagement could scale without scaling manual effort

An AI-powered content strategy aligned with how the app itself works, applying the same "AI turns information into action" principle to the marketing itself, including learning to prompt Gemini's Veo 3 for original video content production

Created an App Store marketing strategy with competitor analysis to strengthen differentiation in an established market

Led a guerrilla marketing and email outreach campaign, achieving 80% open rates and 73% repeat views

Built automation for scalable, personalized engagement using Make.com

Designed and executed an AI-powered digital strategy using Gemini Veo 3 for video content production, driving 40,000+ organic views

Curated and posted content on Mastery's LinkedIn page amongst which one post generated 495 reactions, 5 comments, and 41 reposts, sparking genuine audience discussion

This project shows how marketing strategy can mirror a product's own value proposition. Mastery sells AI-driven personalization, and the marketing approach used that same logic to stand out and earn trust in a competitive space, backed by genuine engagement numbers rather than vanity metrics.

80% email open rate, 73% repeat view rate on outreach content

40,000+ organic views driven through AI-powered content strategy and Gemini Veo 3 video production

A single curated LinkedIn post reached 495 reactions and 41 reposts, demonstrating an ability to identify content that drives organic conversation, not just impressions

Scalable, automated engagement system built on Make.com

Tools: Make.com, Email Marketing, App Store Optimization, Gemini Veo 3, AI Video Prompting, LinkedIn Content Curation