Shadiyana needed to build stronger brand awareness and audience engagement ahead of its busy wedding season. The challenge was growing both reach and genuine engagement; not just follower count, but actual interest reflected in views and activity.

The approach combined organic content growth with coordinated influencer activity and physical OOH presence, treating digital and offline channels as reinforcing each other rather than separate efforts. Creative direction extended to the copy itself, taglines and post copy were written specifically for this campaign, giving the content a consistent voice rather than relying on generic captions.

The strategy included:

Consistent, themed Instagram content to build a recognizable brand presence

A coordinated multi-influencer campaign to extend reach beyond owned channels

A large-scale OOH pole-signs campaign to build offline visibility around a specific event

Original taglines and copy to give the brand a distinct, consistent voice

Tracking engagement and profile activity as a measure of real audience interest, not just follower growth

Increased Instagram followers by 12,000

Executed a 400 pole-signs campaign for an event

Coordinated and executed a campaign with 8 influencers

Wrote original taglines and copy across the campaign content, shaping the brand's voice for the wedding season push

Increased average organic views of Reels by 250%

Increased engagement rate and profile activity by 3%

Follower growth alone doesn't prove a campaign worked, the 250% increase in organic Reel views and the engagement rate lift show the content was actually resonating with the audience it reached, not just accumulating passive followers. The original copywriting behind that content was a deliberate part of what made it land.

12,000 new Instagram followers, a 250% increase in average organic Reel views, an 8-influencer campaign executed, and a 400 pole-signs OOH campaign delivered for a major event.

Tools: Instagram, Influencer Marketing, OOH Advertising, Copywriting