Marketplace for plastic-free packaging.

Pawan

Pawan Kumar

Eco-Friendly Packaging App – UX/UI Design for Sustainable Brand Growth

Partnered with my client (Name Under NDA clause), an eco-conscious packaging manufacturer, to transform their offline ordering process into a sleek, user-friendly mobile app. Their sustainable packaging solutions (used for food delivery, gifts, and beverages) were underutilised due to the lack of a digital presence - clients relied on calls/emails, leading to slow processing and decreased sales.

Key Challenges Addressed

No digital presence Competitors had apps/websites, while the client relied on manual orders.
Low market visibility Despite eco-friendly practices, their brand wasn’t reaching potential buyers.
Bulk-order complexity Clients needed intuitive tools to order large quantities (e.g., 500+ units, 100 packs).

My UX/UI Solution

User Research Interviewed bulk buyers to identify pain points (e.g., unclear pricing, slow order tracking, subscription offers etc.).
Competitor Analysis Benchmarked features from rival apps to prioritise functionality (e.g., bulk-order calculators, Custom designs, subscription offers etc.).
User Flows + Wireframes Streamlined the journey from product selection to checkout.
UI Design Created a classy, on-brand interface highlighting sustainability (earth tones, minimal waste visuals).
Deliverables High-fidelity Figma prototypes, design system, and developer handoff files.
Few wireframes layout screens of Mobile app
Few wireframes layout screens of Mobile app

Visual Design Screens

The interface was designed to reflect the brand’s commitment to sustainability while ensuring a clean, intuitive user experience.
The visual approach balances organic aesthetics with modern minimalism, making eco-conscious choices feel effortless.
Nature-Inspired Color Palette:
#4F6D29 - evokes bamboo and natural materials. #82916A - softens the palette for readability. #E8EDDF - creates airy, unobtrusive backgrounds. #B5C18E - highlights interactive elements.
Typography: Clarity with a Friendly Touch
The app’s typography leverages Figtree - a versatile, rounded sans-serif font to strike the perfect balance between approachability and professionalism. Friendly & Modern + Optimized Readability.
The result is an app that feels fresh, trustworthy, and aligned with the Brand's mission, turning sustainability into a seamless habit.
Visual design for few major screens
Visual design for few major screens

Impact

Reduced order processing time by digitizing workflows.
Boosted credibility with a modern app that mirrors their eco-values.
Scaled client acquisition through seamless bulk ordering (500+ unit packs).

Like this project

Posted Aug 21, 2023

Designed to simplify sustainable packaging for businesses with carbon tracking, bulk ordering & nature-inspired UI. #EcoFriendly #UXDesign