I partnered with a brand looking for digital prominence. It was a startup looking to Revamp their Mobile App's User experience and Visual design. Problem statement Their existing/live app lacked basic UX trends and had an outdated UI, which in turn led to frequent drop-offs by the users and app's major features going undiscovered. App was unable to get new users (unique user registrations) and gradually loosing their existing users. Solutions Approach Beginning with an MVP strategy, A client workshop was setup to better understand the product/business strategy, the informations gathered in the workshop were later used to weave essential features into a seamless user journey. My process • Meticulous user research, Competitors study/Analysis • Card sorting and User flows creation (UX exercises) • Strategic wire-framing • Visual Design setup (Color, Font, Icons etc), • Mobile screens/interface creation, The result? An immersive app experience that doesn't just showcase the brand, but envelopes users in its story. • 1K+ downloads in 3months. • 10% increase in New user registrations.