Proxy Branding and Identity Overhaul by Christie KingProxy Branding and Identity Overhaul by Christie King

Proxy Branding and Identity Overhaul

Christie King

Christie King

Proxy - Branding for a growing digital platform

This project refined Proxy’s visual identity to feel clean, confident, and contemporary, creating a cohesive system that supports digital platforms, product interfaces, and future growth.

The Problem

Proxy helps businesses get found through SEO and Google Ads. They needed a brand that made their own expertise just as visible. The brief: tech-forward, clean, minimalist, and bold, with the credibility to earn trust from the first interaction.
In a space crowded with promises, Proxy needed a clear, confident presence. We were brought in to translate their expertise into branding, web design, and graphic design that positioned them as a trusted digital partner.

The Approach

We built the creative direction around precision and clarity. Bold visual hierarchy, clean layouts, and a tech-forward aesthetic gave Proxy a distinct presence. Every design decision supported the same goal, making the agency feel sharp, capable, and easy to trust.
We carried that direction across the brand identity, website, and supporting graphics. The result was a consistent visual language that gave their services room to speak and made every touchpoint feel unmistakably Proxy.

The Result

Following launch, Proxy went from no website traffic to attracting visitors and winning multiple new clients. Their new branding and website helped present the agency’s expertise with clarity and confidence.
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Posted Sep 30, 2026

Refined Proxy's visual identity and website for a confident, contemporary brand presence.