We built their visual identity and digital platforms so that every touchpoint was built to feel energetic and immersive, matching the intensity of the content FP delivers.

Frenetic Pace founders had a vision for a sports news platform, but nothing to build it on. No brand, no website, no app, no content system. Everything needed to be created from scratch, and it all had to feel like one connected experience from day one.

Sports media moves fast. The brand needed to match that energy without sacrificing clarity or usability. And the technical scope was significant: a custom CMS, a responsive website, and a mobile app all had to work together seamlessly.

After finishing the branding strategy and the site's layout, we built a CMS platform where the founder's editorial team could publish and manage new content independently, without needing a designer or developer for every update.

The website and mobile app were designed and developed in parallel, optimized for both SEO and AEO to maximize discoverability. An e-commerce site was developed alongside the platform for branded merchandise, extending the brand beyond content into a full consumer experience. Alongside the digital platform, we set up a CRM to manage the subscription side of the platform. It runs their newsletters, keeps their inbox organized, and collects incoming form submissions, giving the editorial team one place to grow their audience and stay in touch with it.