Fathom Financial Partners
Christie King
Fathom Financial Partners
Fathom Financial Partners needed a stronger, more modern brand identity that matched the quality of their financial services. Their existing visuals felt dated and didn’t communicate the level of trust, clarity, and expertise they bring to their clients. I created a refreshed identity with a bold geometric brandmark, elevated typography, and a confident color palette. The new system gives them a clearer, more credible presence and helps them show up with consistency and authority across all touchpoints.
SERVICES
Brand Identity - Brand Strategy
CREDIT
Studio: Vankel Marketing
Strategy: Kelly Michael & Vanessa Moon
Design: CK Studio
LOCATION & YEAR
Farmington Hills
Michigan
2025
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Posted Sep 21, 2026
Fathom Financial Partners needed a stronger, more modern brand identity that matched the quality of their financial services. Their existing visuals felt dated and didn’t communicate the level of trust, clarity, and expertise they bring to their clients. I created a refreshed identity with a bold geometric brandmark, elevated typography, and a confident color palette. The new system gives them a clearer, more credible presence and helps them show up with consistency and authority across all touchpoints.
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