Delca Branding

Rebranding a local classic for a new era

Located in the heart of Santa Fe, Delca is a supermarket with deep roots in the community. Founded in 1958, the company recently undertook a major renewal process to modernize its infrastructure, services, and communication strategy. As part of this transformation, we were invited to redesign the brand and create a campaign to launch its new identity.

The scope of the project included architectural renovations, signage, uniforms, vehicles, in-store communication, and social media presence. The new brand pays homage to Delca’s legacy while positioning it as a contemporary, dynamic supermarket. Every visual and verbal element was designed to reinforce trust, clarity, and the everyday closeness that defines Delca’s relationship with its customers.