Cablevideo Rebranding

Cablevideo was the first company to offer cable television services in the city of Santa Fe. With a long-standing presence in the region, the company has undergone significant growth in recent years, expanding its coverage area, opening new branches, and incorporating new technologies such as HD broadcasting and fiber-optic internet. What began as a traditional cable provider has since evolved into one of the most important multimedia platforms in the region, offering not only television but also internet services and a regional news portal.

This transformation required a rethinking of its visual identity to reflect the company’s broader scope and new positioning. We worked on a complete redesign of the brand, aligning it with Cablevideo’s commitment to innovation and its role as a comprehensive digital service provider. The new identity system was designed to be versatile, future-ready, and representative of the brand’s regional roots and technological ambitions.