Everything Camper needed a complete wireframe system for a new eCommerce experience that supports customizable camp packing lists, product bundles, and parent-friendly shopping flows. I designed a complete set of mobile-first wireframes covering navigation, product discovery, selection, cart preview, onboarding, and checkout.

The goal was to create a guided, frictionless shopping experience built specifically for parents preparing their children for camp.

Parents face a unique challenge when shopping for camp gear:

Each camp has its own required packing list

Some items are optional, size-specific, or camp-specific

Product volume is high, making navigation complex

Parents want speed, clarity, and confidence

Existing shopping flows made it hard to compare, bundle, or visualize what was needed

The challenge was to design a wireframe system that reduced cognitive load and made the entire journey — from camp selection to checkout — intuitive and satisfying.

I created a structured eCommerce wireframe system built around clarity, hierarchy, and decision support. The flow ensures parents always know:

What their child needs

What’s optional

What’s included in their cart

What size or quantity they require

Where they are in the shopping journey

The homepage introduces:

A clean navigation system

Camp-based shopping entry points

Featured products / bundles

Clear calls-to-action for “Shop by Camp” and “Build Your List”

Simplified category grouping for fast exploration

This sets the tone for a guided shopping experience.

I designed a sticky subnav that appears once users begin shopping:

Required items

Optional items

Categories

Packs & bundles

Cart preview

This ensures users never lose their place — a major improvement for high-commitment shopping flows.

Parents choose their camp and the system dynamically generates:

Required packing lists

Recommended products

Size-based presets

Optional add-ons

This flow positions the entire experience around personalization and clarity.

Once a camp is selected, the Camp Home screen provides:

A clean packing list overview

Progress indicators

Quick shortcuts to shop required or recommended categories

Strong CTAs that guide users to build their cart efficiently

This becomes the central hub of the experience.

I introduced a slide-up cart drawer that shows:

Required items completed vs. remaining

Quick quantity adjustments

Size selection

Add/remove interactions

Visual grouping by category

This reduces friction and helps parents stay oriented.

For deeper detail, I created a structured packing list drawer:

Item requirements

Recommended products

Notes from the camp

Sizing guidance

This lets parents make confident decisions without navigating away.

Each category page includes:

Clean product cards

Required/optional labels

Quick-add interactions

Sorting & filtering

Clear product metadata at a glance

This helps users shop quickly without drowning in details.

To keep momentum high, the quick-view modal allows:

Rapid product inspection

Size selection

Add to cart

Continue browsing without context-switching

This minimizes page loads and improves conversion flow.

The PDP organizes complex camp-specific product requirements into:

Clear image galleries

Size charts

Item usage details

Required/optional indicators

Confidence-building CTAs

All designed to streamline decision-making.

The wireframe system delivers:

Faster, clearer shopping flows

Reduced parent frustration

A guided path from camp selection to checkout

Strong cart visibility for high-volume shopping

A scalable UX foundation for future expansion, merchandising, and personalization

Everything Camper now has a robust, thoughtful blueprint for a full product build.

These wireframes translate a complex shopping journey into a structured, parent-friendly flow — setting the stage for a powerful, intuitive eCommerce experience purpose-built for summer camp preparation.