A range of mood directions was presented to help the client define a distinct visual identity for each collection. This collaborative exploration led to the creation of a series of unique, die-cut hang tags, each crafted with thoughtful, collection-specific details. Some tags featured an aged, weathered finish to evoke a sense of heritage and storytelling, while others embraced a cleaner, more modern aesthetic. The final printed tags added a tactile layer of branding to each garment, enhancing the overall presentation and reinforcing the collection’s narrative at point of sale.