The project delivered a complete brand identity system for VERDAD, including packaging concepts for the initial product lineup of tinctures, balms, and transdermal patches. The outcome provided a strong creative foundation to support VERDAD’s entrance into the wellness-focused cannabis space.

VERDAD, a wellness brand rooted in honesty and nature, sought a refined identity to stand out in a saturated cannabis market. The project included designing a custom logo, a full branding style guide, and packaging concepts for tinctures, balms, and transdermal patches; all crafted to reflect the brand’s holistic, grounded, and quietly confident ethos.