Local small business owner of an optometry shop's store front didn't have a branding kit. All they had was a generic logo provided to them from a local printer that supplied their lens cloths. Initially all wanted was a total logo revamp. What they needed, however was branding to set them apart from the other shops nearby.

A full logo system was created for the client, for use on print material, signage, and on digital touchpoints. Brand fonts were established to create a visual language, especially important for social media posts to increase brand awareness throughout the community. The brand guideline served as a jumping off point for their other designers that worked on their web and storefront signage.