Adelaide Hills Convention Centre is one of South Australia’s premier destinations for weddings, corporate events, and special celebrations. But their outdated website wasn’t doing justice to the experience they delivered in person.

It was cluttered, hard to navigate, and lacked a clear path for different visitor types — leading to high bounce rates and missed opportunities.

I restructured the site around clear user journeys. Each type of visitor now has a visual path tailored to their intent — whether they’re planning a wedding, booking a conference, or exploring local experiences.

✅ Homepage — Clear CTAs, segmented audience paths, immersive hero ✅ Conferences & Events — Professional, focused, detail-oriented ✅ Weddings — Emotional storytelling, imagery-driven, romantic tone ✅ Contact Page — Clean layout, clickable numbers, fast inquiry form ✅ Gallery & Event Spaces — Easy to browse, scannable, high visual impact ✅ Venue Tech Page — Modern breakdown of services and capabilities

The homepage introduces bold messaging, clear segmentation, and intuitive navigation — all wrapped in a mobile-optimized design.

Weddings now feel like a curated experience — complete with venue highlights, photo galleries, and real client stories. This emotional layer helped improve time-on-site and form submissions.

Every interior page was redesigned to reflect the tone of the event type. We built layouts that are easy to skim but rich in info, making it simple for visitors to take action.

In the first month post-launch, the redesigned website saw:

+38% increase in engagement (measured by time on site and scroll depth) +24% increase in booking inquiries

Higher satisfaction from venue staff who now have a site that supports their sales process

• Figma • Adobe Photoshop • UX Research & Wireframing

This wasn’t just a visual upgrade — it was a strategic redesign that aligned the digital experience with the real-world quality of the Adelaide Hills Convention Centre. We made it easier for every type of visitor to get inspired, get answers, and get in touch.

Reach out to us at rockmuse.co or send us a message at hello@rockmuse.co

Let’s create something meaningful together!