Future Vision Migration: visual identity
Designed by Saf
The brief
A migration consultancy helps people move abroad toward a goal. The identity had to make that move feel clear, confident and forward-looking.
The mark
A plane for migration and going abroad, plus a target for the goal, aim and vision, become one directional mark: you arrive where you aimed. It is drawn on a construction grid so it stays balanced at every size.
The system
A bold red and blue language set in MADE Outer Sans and Gilroy, with a red colourway and a blue one, carried across stationery, signage, screens and wearables.
The work
Logo.
Visual identity presentation.
Logo design.
Business cards.
Logo meaning.
Smartwatch.
Phone screen.
Color palette and typography.
Wall sign.
Cube sign.
Logo usage.
Primary identity.
Logo construction.
Blue colourway.
Red colourway.
Digital interface.
Wearable application.
Campaign art direction.
Environmental signage.
Printed stationery.
Desktop application.
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Posted Oct 30, 2026
Visual identity for a migration consultancy: a target-and-plane mark that reads as arriving where you aimed.
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