ChickRush: bilingual restaurant brand
Designed by Saf
The brief
A fast fried-chicken brand that had to speak English and Arabic with the same energy, on everything from a billboard to a burger box.
The mark
The logo is the pulse of ChickRush: sleek italic custom lettering that leans forward like the rush in every order, crowned with a rooster comb. It holds up small on packaging and loud on a billboard without needing decoration.
The system
One hot red with gold and white, an English and an Arabic typeface carrying the same voice, and applications from packaging and uniforms to the menu board and the restaurant itself.
The work
Logo.
Packaging range.
Logo system.
Primary logo.
Secondary logo.
Arabic secondary logo.
Clear space.
Color system.
Primary colors.
Logo color.
Typography system.
English typeface.
Arabic typeface.
Applications.
Logo treatment.
Logo usage.
Billboard campaign.
Framed poster series.
Packaging and pattern.
Staff uniform.
Stationery.
Menu board.
Restaurant interior.
Like this project
Posted Oct 30, 2026
A loud fried-chicken brand with an English and Arabic logo, colour and type system, and applications from billboards to packaging.
