Homezign: brand system, handbook, deck and website
Designed by Saf
The brief
Homezign is an interior design and execution firm in Bengaluru that builds whole homes. I built one system for every touchpoint: the brand, a 17-page client handbook, a 19-slide sales deck and the website, so a homeowner hears the same story wherever they meet it.
Where the story starts
Homezign didn't start with a business plan. A friend wanted someone he could trust with his new home. Not from a boardroom. Not from an investor pitch. From one friend trusting another. Every page is written to keep that feeling.
The handbook cover: Homes, Designed, Personal.
The origin story, told plainly on the About slide.
We design for people, not portfolios.
Proof a homeowner can follow
Homeowners can't judge plywood grades or hardware specs, so the deck turns them into plain choices: the core materials and what each is for, four principles behind every project, and exactly what changes at each budget level.
Quality is never a question: the three core materials and where each one goes.
Four principles. One promise.
What you get at every level, side by side.
Real homes, room by room
Completed projects carry the emotion. Each case study pairs one hero room with quiet project details, so the photography does the selling.
Mantri Espana, from the handbook.
Sobha Royal Pavillion, from the sales deck.
Room by room, across the home.
The closing slide: Let's build something that feels like you.
The website
The same voice and the same image direction carry onto the site, so a client who reads the handbook lands somewhere familiar.
The Homezign homepage.
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Posted Oct 30, 2026
Brand system, 17-page client handbook, 19-slide sales deck and website for Homezign, an interior design firm that builds whole homes.
