vGear: sports brand system
Designed by Saf
The brief
Velocity Gear is a performance apparel brand for people who move with purpose: modest, high-performance gear for cyclists and runners. Built for Momentum. Gear Up. Go Further.
The mark
The icon joins a V and a G, the brand's initials. The angle denotes movement, the shape rises like increasing speed, and the empty triangle at its base is a starting block that pushes the rest of the logo forward.
The system
One loud orange carries the brand, with navy, volt and sky beside it, across apparel, equipment, the app and campaign imagery.
The work
Starting line.
Helmet design.
Wordmark.
Primary mark.
Introduction.
Performance apparel.
Color palette.
Logo meaning.
Clear space.
Poster series.
Training campaign.
Adventure campaign.
App and glass mark.
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Posted Oct 30, 2026
A complete sports identity for Velocity Gear across logo system, apparel, equipment, packaging, digital touchpoints and campaign imagery.
