Brightech is a design-forward, direct-to-consumer lamp brand specializing
in modern LED lighting solutions with a minimalist aesthetic. Their products are available in Target, Nordstrom and Amazon. I supported the content creation
and automation in Klaviyo for their email marketing to support their business goals.

Revving up the fall season, we launched their newest offering. Meet Celia.

The brand connected with its younger demographic by celebrating World Mental Health Day. I ensured the messaging aligned with brand guidelines while maintaining visual consistency. The lighter color palette introduced a fresh, uplifting feel that reinforced positive brand associations. This email offered a refreshing change of pace within the season’s cycle.

To create a fresh visual, we spotlighted the Logan floor lamp,
an influencer favorite. This email reinforced the brand’s relevance through UGC and chat speak. Featuring the lamp across a range of aesthetics introduced a fresh seasonal perspective, while keeping the content engaging. Using text callouts and leader lines, I highlighted the lamp’s distinctive features and craftsmanship.

The final marketing push is the end-of-season sale, making it essential to balance strong promotional messaging with the brand’s visual identity. I prioritized the sale message as the primary focal point. Through visual hierarchy and consistent graphic elements, I maintained the brand’s elevated aesthetic while creating a sense of urgency around the promotion.