Marika Brand Refresh

Marika is a beloved women's athleisure brand based out of Los Angeles that had a need to adapt to a modern digital landscape. I creatively led the brand's refresh and developed a digital layout system in order to communicate weekly promos.

With the constraints of maintaining the brand’s revered integrity, I created informational components, and developed a digital layout system. It allowed promotional messages to be articulated across all digital marketing assets to achieve business goals.

The original activewear brand, Marika was founded in 1982 – at the height of the aerobics boom. Built for comfort and made to move, Marika was established in Los Angeles for women on the go. Refreshing the color palette with feminine, modern and energetic hues was key for breathing new life into the brand.