Marika Brand Refresh
mayra | m.dsgn creative studio
Marika is a beloved women's athleisure brand based out of Los Angeles that had a need to adapt to a modern digital landscape. I creatively led the brand's refresh and developed a digital layout system in order to communicate weekly promos.
Wireframes
With the constraints of maintaining the brand’s revered integrity, I created informational components, and developed a digital layout system. It allowed promotional messages to be articulated across all digital marketing assets to achieve business goals.
Brand Refresh
Made To Move In. Made To Live In. <- updated slogan
The original activewear brand, Marika was founded in 1982 – at the height of the aerobics boom. Built for comfort and made to move, Marika was established in Los Angeles for women on the go. Refreshing the color palette with feminine, modern and energetic hues was key for breathing new life into the brand.
Refreshed Color Palette
Email Marketing
Ecommerce Thank You Postcard
Text Marketing Animated Banner
social media brand graphics & videos
view the full project below:
Like this project
Posted Sep 7, 2023
Created a competitive brand identity for FAM Brand’s Marika® athleisure brand.
Likes
0
Views
16
Clients
FAM Brands
