Tillys is a national youth lifestyle retailer with a large teen and parent demographic. I creatively led the execution of their 'Back To School' marketing campaign as one of the senior designers.

Signaling the end of summer adventures we played into the beauty of the natural landscape at Joshua Tree. By bringing in elements reminiscent of adventure such as earth tones, warmth and nostalgic time pieces it brought positivity into the campaign.

The retro font Synthemesc provided a youthful aura that worked well with the Tillys sans serif font. Its thick shape also ensured legibility on mobile devices.

We leveraged social media channels for maximum reach, and the motion graphics elevated the campaign's aesthetic.