Superglow is an MVP mobile app concept designed to help parents create, send, and manage birthday party invitations for their children without the chaos of messaging apps, spreadsheets, or manual follow-ups. The project focuses on user-centered UX/UI design, streamlined event creation, and simple RSVP tracking tailored specifically for busy parents.

This case study demonstrates my approach to MVP product design, mobile app UX, and end-to-end UI prototyping, with a strong emphasis on designing lean, startup-ready products that are easy to validate and scale.

Parents planning kids’ birthday parties rarely use dedicated tools. Instead, they rely on WhatsApp groups, scattered text messages, and mental notes to track RSVPs. Through observation and conversations with parents, a consistent set of problems emerged.

RSVPs are difficult to track because responses come in across multiple threads. Some guests forget to reply, others respond late, and parents are forced to repeatedly follow up. Headcount planning becomes unreliable, which directly affects budgeting, food planning, and venue coordination. The overall experience feels unnecessarily stressful for what should be a simple task.

From a UX perspective, this behavior highlights a familiar issue. When existing tools are not designed for a specific job, users invent workarounds. The problem is not a lack of software, but a lack of software designed around this exact workflow.

This gap presented a clear product opportunity.

Rather than designing a large, feature-heavy application, I intentionally approached Superglow as a lean MVP. The objective was to validate whether a focused solution could meaningfully improve the experience of managing kids’ party invitations.

The MVP was designed to answer a few critical questions quickly: Is there real user demand for a dedicated invitation and RSVP tool? Can the entire flow be made simple enough to require no explanation? And can parents complete the task faster than they would using existing workarounds?

The goal was not to overbuild, but to design a product that is clear, usable, and testable, with room to evolve if the idea proves valuable.

I worked on Superglow end to end as a product-focused UX/UI designer. I was responsible for defining the product scope, shaping the MVP feature set, and translating user needs into clear user flows and interface decisions.

My work included user flow definition, information architecture, mobile UX design, visual UI design, interaction patterns, microcopy, and the creation of a high-fidelity, clickable Figma prototype.

This mirrors how I typically collaborate with startup founders and early-stage teams: working with a tight scope, moving quickly, and prioritizing usability and clarity over unnecessary complexity.

To keep the MVP focused, I deliberately limited the product to its core functionality. The app allows a host parent to create an event, share a single invitation link, and track RSVPs in one place. Guest parents can open the link, view event details, and respond without creating an account.

Removing account creation for guests was a key UX decision. Reducing friction at this stage directly improves response rates, which is essential for the success of the event.

By constraining the scope, the MVP remains lightweight, faster to build, and easier to test, while still delivering real value.

The product experience is built around two primary user journeys: the host parent and the guest parent.

For the host parent, the flow is structured and linear. The user creates an event, adds key details such as date, time, and location, sends out invitations, and then monitors RSVPs through a clear dashboard. The linear flow reduces cognitive load and helps users move forward without feeling overwhelmed.

For the guest parent, the experience is intentionally minimal. The invite link opens directly to the event details, followed by a simple RSVP action and confirmation. Every unnecessary step was removed to ensure fast completion and low drop-off.

This imbalance in complexity is intentional. The success of the product depends heavily on guest participation, so their experience needed to be effortless.

Throughout the design process, I prioritized clarity, speed, and confidence, particularly for mobile usage. The interface uses a step-based creation flow to break complex tasks into manageable actions. Visual hierarchy is optimized for small screens, ensuring key information and CTAs are immediately visible.

The UI system is clean and scalable, designed to support future features without needing a redesign. Microcopy is minimal and friendly, guiding users without overexplaining or adding noise.

Rather than focusing on decorative elements, the design emphasizes task completion and ease of use, which aligns with the practical mindset of the target audience.

I created a fully interactive, high-fidelity Figma prototype that demonstrates the complete product experience from both the host and guest perspectives. The prototype clearly communicates interaction logic, UI states, and edge cases.

This prototype is suitable for stakeholder alignment, developer handoff, early usability testing, and MVP validation discussions. It acts as both a design artifact and a product communication tool.

Superglow illustrates how lean UX principles and strong product thinking can turn a common, overlooked problem into a focused and usable mobile app concept. By designing only what matters at the MVP stage, the product becomes easier to validate and faster to iterate on.

This case study reflects my ability to design MVPs for startups, define clear product scope, create scalable UX/UI systems, and support early-stage product development in a practical and execution-focused way.

It also demonstrates how thoughtful UX design can reduce real-world friction and improve everyday workflows for users.