Brand Identity for Music Artist 'The Daze'

Lei Gonzales

Brand Designer
Graphic Designer
Visual Artist
Hailing from the vibrant city of Atlanta, GA, The Daze captivates listeners with her ethereal and infectious music, transporting them to a whole new world of sonic adventure.
I curated a custom 80s bold color palette that embodies the vibrant energy of The Daze's music. In addition to the logo and color palette, I also found the perfect typeface that evoked nostalgia with a modern flair.

Logo

Hand illustrated logo
Hand illustrated logo
The Daze's logo is a true testament to her distinct style. Meticulously designed, it showcases a mesmerizing combination of a majestic lion and a captivating snake, all adorned with a sleek chrome texture. This meticulously detailed artwork perfectly captures the artist's fierce and untamed spirit.

Moodboard & Direction

Client moodboard
Client moodboard
I curated a custom 80s bold color palette that embodies the vibrant energy of The Daze's music. In addition to the logo and color palette, I also found the perfect typeface that evoked nostalgia with a modern flair.
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