Partnering with creative agency, Whiteboard, I helped lead the creative evolution in just five weeks, transforming a cold FinTech aesthetic into a warm, trustworthy brand identity. We softened the tone with hand-drawn illustrations, grounded the photography in real moments of joy and relief, and introduced a flexible color palette that felt both fresh and reassuring.

The result: a brand that still speaks fluent tech, but now leads with empathy—better positioned for employer adoption and the next phase of Paytient’s growth.