Held at the iconic Academy Museum of Motion Pictures in Los Angeles, the evening culminated in the dramatic reveal of the New Range Rover and a live performance by Wyclef Jean. But the true centerpiece of the night was the exchange of ideas—a gathering of visionary minds exploring the evolving meaning of leadership in the modern world.

I was brought in to lead the brand design for the summit, which needed to stand apart from Land Rover’s core identity while still aligning with the brand’s legacy of performance, elegance, and innovation. The directive was clear: this summit was its own brand—one that should feel contemporary, intelligent, and quietly powerful.

Working in close partnership with the LA-based creative firm Public School, I developed a visual identity that felt elevated yet approachable. At the heart of the system was a minimalist,