Cordance is a North Carolina–based holding company founded by Aqualine to acquire and scale founder-led vertical SaaS businesses. When we partnered with them, Cordance was still largely under the radar — with a compelling mission, but no cohesive brand to bring it to life.

I collaborated closely with their senior leadership to craft a brand that would reflect their uncommon respect for the people behind the platforms— founders. Cordance isn’t a company that extracts and exits; they partner, build, and preserve what makes a business special. That philosophy became the cornerstone of our brand strategy.