An AI Study Companion for Ethiopia’s Matric Exam
Kaleab Eshetu
1 collaborator
Overview
Ms. Saba is an AI-powered exam prep platform designed for Ethiopian 12th graders, helping students practice with tailored questions, track progress, and prepare more effectively for the matric exam. I led the web, brand, and product design for the project, shaping everything from the visual identity to the core user experience.
Mobile app design
Personalized Onboarding
Quiz
The product includes adaptive practice questions, progress tracking, and a guided quiz experience. I also designed the landing page and supporting UI so the product could be presented clearly to users and potential stakeholders.
Personalized AI chat
Brand design
Logo, Colour, Email and Flyer designs
Web app design
Web app dashboard
Web app dashboard 2
Web app - Login
The goal was to create a study platform that felt clear, motivating, and trustworthy for students preparing for a high-stakes exam. I designed the brand direction, the web experience, and the product interface to make the system feel approachable while still communicating intelligence and structure.
Outcome
40 closed beta waitlist signups in one week.
8% Clickthrough rate and 23% Conversion rate.
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Posted Jun 22, 2026
An AI tutor helping Ethiopian 12th graders ace their national university entrance exam through personalized practice, focused revision, and instant feedback.
