Banking Built for Those Underserved by Traditional Finance by Kaleab EshetuBanking Built for Those Underserved by Traditional Finance by Kaleab Eshetu

Banking Built for Those Underserved by Traditional Finance

Kaleab Eshetu

Kaleab Eshetu

Overview

I designed a modern banking app for individuals and small businesses who need an easier way to manage money. Many users are underserved by traditional banks, so we focused on simplicity, clarity, and accessibility from the start.

Quick Facts

Timeline: MVP designed under 2 months
Stack: Tempo [An AI-powered visual IDE for React apps]
Audience: B2C and B2B (underbanked individuals, small business owners)
Industry: Digital banking and payments, Web3

Brand Design

Logo Showcase
Logo Showcase
One-page Brand Guideline
One-page Brand Guideline

Product Design

Empty States (Mobile)
Empty States (Mobile)
Onboarding - Personal Account
Onboarding - Personal Account
Transaction History - Transaction Details
Transaction History - Transaction Details
Add Money
Add Money
Send Money
Send Money
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Posted Nov 10, 2025

A banking platform designed for underserved individuals and small businesses, offering instant transfers, and crypto-to-cash features.